Cumberland
Pharmaceuticals
About the Project
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Cumberland Pharmaceuticals has a clear mission: to enhance patient care by delivering top-quality pharmaceutical products. Focused on underserved niche markets, Cumberland is dedicated to providing high-quality medications that meet the specific needs of patients.
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Designer: Isabel Arnold
Art Director: Ken Walkord
I worked on this project as a component of my graphic design internship with Dalton. To learn more about my experience, click here.
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Several cover designs for an annual report
Original Cover and Photo
AI-Extended Photo
Original Photo
Brand Text Styles
Using AI
Because I didn’t want to cut anyone out of the photo or stretch it disproportionately, I used AI generative fill in Photoshop to extend the image vertically. This vastly extended the variety of cover options I could create, by giving me a much larger photo area to work with.
Using the AI-extended photo, I created 5 separate cover options. I experimented with gradients to add visual interest without sacrificing the clean, professional feel of the covers. I also gave the client options with different amounts of emphasis placed on the title so they could choose which area of the text to place the most impact on.
View finished cover options below.
Starting Cover Design
When designing these cover options, I was given the cover draft on the far right as a starting point. I needed to include all the text and logos on the page, as well as following the brand text styles. My goal was to make it more visually interesting and feel more elevated and professional. The biggest challenge here was manipulating the cover photo into different layouts given its short and wide dimensions.
