The Agency at UF
Continued Allyship Post
For each individual post, I strove to showcase the theme of the post through subtle elements. For the Continued Allyship Pride Month Post, I used illustrated rainbows and pride symbols, as well as combining a rainbow background with graphics of hands grasping each other; symbolizing unity and support.
Uber Case Study
In 2023, The Agency underwent a rebranding effort, centering its new brand essence around the concept of 'Nerve.' In pursuit of this vision, I focused on crafting designs that were not only striking and attention-grabbing but also seamlessly integrated with the overall aesthetic of The Agency's social media feed. To achieve this, I incorporated design elements such as visually captivating gradients and patterns, vintage textures, bold borders, illustrative elements, and prominently emphasized text.
Microsoft Case Study
For both the Uber and Microsoft case studies, I kept The Agency’s work at the forefront, while integrating key details of the brands. These include illustrated cars and roads for Uber, vintage computer textures, indent arrows and bold black lines for Microsoft, and using colors from both of the brands.
