The Bartram Apartments
About the Project
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The Bartram Apartments in Gainesville offers upscale living for young families, graduate students and working professionals. Their marketing emphasizes a sophisticated environment tailored to young professionals rather than undergraduates.
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Art Director: Isabel Arnold
Graphic Designers: Isabel Arnold, Anna Kate Smith, Bari Elliot
Account Supervisors: Tess Fargo, Anna Bernstein
Project Managers: Manny Uribe, Coral Rodriguez
I led this project as a component of my graphic design and art direction co-op with The Agency at UF. To learn more about my experience, click here.
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Monthly Newsletters
Special Event Wristband
Instagram Story Designs
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Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Monday.com
Special Event Wristband
The wristband design strikes a balance between staying fun and summery without appearing too elementary. I did this by incorporating a mixed palette of vibrant, summer-inspired colors appealing to both younger and millennial audiences. I used muted versions of classic bright summer colors and adult motifs like martini glasses to achieve a light-hearted yet elegant feel. Together, these factors create a visually engaging and festive design suitable for a lively summer pool party event while still maintaining a mature and inclusive aesthetic.
Final Wristband Design
The Design Process
The Bartram Apartments requested a custom wristband for their summer pool-party themed event, aiming to ensure that it aligned with the community's values and branding. They wanted it to exude a fun summer spirit without appearing overly juvenile.
Color Palette Individual Illustrated Icons
Monthly Newsletters & Instagram Stories
Font Choices
Newsletter Designs
To create newsletters that balanced sophistication with a happy, welcoming atmosphere, I combined an elegant script font with a playful and clean sans serif. I used repeating circles and curved text to create a welcoming and open atmosphere on the page, while coordinating the colors within the photos with the cool color palette of the Bartram. I used semi-transparent boxes to create a visual separation between different sections of text, and created continuity by having recurring sections appear in each newsletter.
Click through newsletters below.
Instagram Stories
In response to the request for sophisticated fall and winter Instagram stories, I created a series of illustrated images that were simple, elegant, and playful- just like the Bartram. I used consistent gradient backgrounds to maintain the colors from the brand guidelines without becoming too repetitive, and used a combination of photos and vector illustrations to give each design a unique feel.
View stories below.
Color Palette
